A view of Novi Pazar located in Sandzak

Novi Pazar (Serbian Cyrillic) is a city and municipality located in southwest Serbia, in the Raška District. According to the official census in 2002, number of inhabitants of municipality was 85,996, while the city itself had a population of 54,604.

Novi Pazar is the center of Serbian part of Sandžak region, and the cultural center of Bosniaks in Serbia.

Its name means "a new bazaar" in the Serbo-Croatian language. The term is derived ultimately from Turkish word "pazar" ("bazar" in Persian and "bazaar" in English). In Turkish the name is Yeni Pazar.