Harley-Davidson sets up shop in Lebanon worth 2.5 Million Dollars

American motorcycle manufacturer Harley-Davidson has strengthen its presence in the Middle East with the opening of a new showroom in Beirut, Lebanon. The company first opened a showroom in Lebanon more than 70 years ago to support the growing number of riders there.

“Harley-Davidson appeals to people in Lebanon and the region because it offers a chance for them to demonstrate their individuality. It’s a brand that offers a lifestyle bringing together passion, power and an iconic style. In the last decade, Harley-Davidson has been embraced by more and more people in the region and the new store in Lebanon is a reflection of that regional success,” stated Stuart Farrell, Managing Director of Harley-Davidson Strategic Growth Markets.

Following an investment of $2.5 million, the new outlet will shelter the latest Harley-Davidson equipment and bikes. Located in Kantari, Michel Chiha Street, the Beirut dealership reportedly reflects the passion of 800 bikers across the country, being the biggest community of riders in the region.

“The new showroom will offer bikers in Lebanon everything they need to maintain their bikes. Advice, parts, latest bikes, services and technical support will be available so that our riders in the region no longer have to go through the inconvenience of ordering in from abroad,” explained Marwan Tarraf, the owner of the dealership.

The 10,764-square-foot showroom will also include a six-station service facility with staff trained by Harley Davidson. The bikes, nicknamed HOGs, an acronym for Harley Owners Group, are expected to sell at between $9,000 and $50,000.

The pictures were taken a few days after the opening of the shop.